ART DIRECTOR + DESIGNER



Show me...
everything
art direction
graphic design
digital design
photography
Whistles Graphic design
Print

A contemporary London-based fashion brand, Whistles creates timeless pieces with intelligent sense of design.

During my time there as Graphic Designer, I worked on all creative assets needed for the brand. This included campaigns, collaborations, print for store, lookbooks, promotions and events as well as digital such as the website, newsletters and social.

Featured below are a selection of print projects such as: lookbooks for their first Men’s collection, their first fitness collection in collaboration with Move Your Frame and a women’s accessories collection,  a custom beer mat invite to celebrate the opening of 11 Boundary - Whistles first Men’s store,  Friends and Family discount cards dubbed ‘Fashion Rations’ and  a set of postcards with custom branded rubber bands to support the Whistles x Buddy bag collaboration.


Sophie Fielding is an art director with a focus on movement, moments and music, a graphic and digital designer with over 12 years experience and a photographer and videographer.

As a creative, I strive to make things that tell a story or leaves the consumer with an experience as well as looking good. My design aesthetic is clean and modern with a focus on functionality but I do like to try and throw something fun in too. I love collaborating with teams (internal and external), I’m always interested in other peoples ideas and input towards a concept or goal. 

My main strengths lie in art direction–from concept to completion, digital design, print and packaging and solving problems through graphics. I enjoy wearing multiple hats and getting stuck in; this has led me to stepping into production and styling roles when needed too. Outside of design, I regularly pick up my camera which is not only an addition to my creative toolkit but gives me a valuable eye for composition and visual thinking.

I enjoy attending as many gigs as possible, olympic weightlifting, and love an espresso (especially of the Freddo kind) or a margarita.


Say, hey!
hello@sophiefielding.com
@sphfldng