ART DIRECTOR + DESIGNER



Show me...

everything
art direction
graphic design
digital design
photography
Sweatlife festival Graphic design
Branding
Digital design
Event signage
Windows
Sweatlife is one of Europe’s biggest fitness festivals drawing thousands of attendees to a weekend of 250 workouts, yoga and lifestyle classes alongside inspiring panels and talks.

To bring to life this huge event, I helped develop branding and assets. This included digital assets such as landing and sign-up pages, emails, display ads as well as water bottles, merch, event signage and vinyls, social animations, information lanyards and uniform for staff.


Sophie Fielding is an art director with a focus on movement, moments and music, a graphic and digital designer with over 12 years experience and a photographer and videographer.

As a creative, I strive to make things that tell a story or leaves the consumer with an experience as well as looking good. My design aesthetic is clean and modern with a focus on functionality but I do like to try and throw something fun in too. I love collaborating with teams (internal and external), I’m always interested in other peoples ideas and input towards a concept or goal. 

My main strengths lie in art direction–from concept to completion, digital design, print and packaging and solving problems through graphics. I enjoy wearing multiple hats and getting stuck in; this has led me to stepping into production and styling roles when needed too. Outside of design, I regularly pick up my camera which is not only an addition to my creative toolkit but gives me a valuable eye for composition and visual thinking.

I enjoy attending as many gigs as possible, olympic weightlifting, and love an espresso (especially of the Freddo kind) or a margarita.


Say, hey!
hello@sophiefielding.com
@sphfldng