ART DIRECTOR + DESIGNER



Show me...

everything
art direction
graphic design
digital design
photography
Hotpod Yoga Graphic design
Art direction
Digital design
Windows and signage
Campaigns
Merch
A yoga experience like no other, Hotpod Yoga offers classes inside their immersive, heated pod providing a unique environment to practice at any level.

As their Design Lead, I owned all design requests - from social assets and email templates (which included a total redesign), window and signage design, campaign creative, printed booklets, art direct on photo/video shoots, consult and/or design website/app requests, and I would also capture and edit content with photography/videography when needed.


Sophie Fielding is an art director with a focus on movement, moments and music, a graphic and digital designer with over 12 years experience and a photographer and videographer.

As a creative, I strive to make things that tell a story or leaves the consumer with an experience as well as looking good. My design aesthetic is clean and modern with a focus on functionality but I do like to try and throw something fun in too. I love collaborating with teams (internal and external), I’m always interested in other peoples ideas and input towards a concept or goal. 

My main strengths lie in art direction–from concept to completion, digital design, print and packaging and solving problems through graphics. I enjoy wearing multiple hats and getting stuck in; this has led me to stepping into production and styling roles when needed too. Outside of design, I regularly pick up my camera which is not only an addition to my creative toolkit but gives me a valuable eye for composition and visual thinking.

I enjoy attending as many gigs as possible, olympic weightlifting, and love an espresso (especially of the Freddo kind) or a margarita.


Say, hey!
hello@sophiefielding.com
@sphfldng