ART DIRECTOR + DESIGNER



Show me...
everything
art direction
graphic design
digital design
photography
Hotpod Yoga Printed assets
Digital and social
Windows and signage
Campaigns
Merch
Video and motion
A yoga experience like no other, Hotpod Yoga offers classes inside their immersive, heated pod providing a unique environment to practice at any level.

As their Design Lead, I owned all design requests - from digital assets such as social and email templates, window and signage artwork, campaign creative, printed assets like handbooks, booklets, posters and flyers, out of home advertising, design merchandise, art direct on photo/video shoots, consult UI for the website and app, and I would also capture and edit content with photography/videography when needed.


Sophie Fielding is an art director with a focus on movement, moments and music, a graphic and digital designer with over 12 years experience and a photographer and videographer.

As a creative, I strive to make things that tell a story or leaves the consumer with an experience as well as looking good. My design aesthetic is clean and modern with a focus on functionality but I do like to try and throw something fun in too. I love collaborating with teams (internal and external), I’m always interested in other peoples ideas and input towards a concept or goal. 

My main strengths lie in art direction–from concept to completion, digital design, print and packaging and solving problems through graphics. I enjoy wearing multiple hats and getting stuck in; this has led me to stepping into production and styling roles when needed too. Outside of design, I regularly pick up my camera which is not only an addition to my creative toolkit but gives me a valuable eye for composition and visual thinking.

I enjoy attending as many gigs as possible, olympic weightlifting, and love an espresso (especially of the Freddo kind) or a margarita.


Say, hey!
hello@sophiefielding.com
@sphfldng