ART DIRECTOR + DESIGNER



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art direction
graphic design
digital design
photography
Hot Fiit Summer Art direction
Campaign
Branding
laying on the Hot Girl Summer trend, Fitness app Fiit created the ‘Hot Fiit Summer’ campaign to launch ‘Only Plans’ (a cheaper training-plan-only subscription), so users could enjoy the Summertime and still get their gains. Split into 3 storylines: At Home, Gym and Outside, representing being able to train anytime, anywhere. Each had a workout focus and finished with talent enjoying a typical Summer activity.

Shooting on location in multiple environments – I directed and collaborated with photographer Lulu Escalona and Fiit creative lead Tom Young (who was also part of talent). We shot this on film to give the images and campaign an overall raw and candid feel, which gave an authentic portrayal of the Fiit user and their workout.


Sophie Fielding is an art director with a focus on movement, moments and music, a graphic and digital designer with over 12 years experience and a photographer and videographer.

As a creative, I strive to make things that tell a story or leaves the consumer with an experience as well as looking good. My design aesthetic is clean and modern with a focus on functionality but I do like to try and throw something fun in too. I love collaborating with teams (internal and external), I’m always interested in other peoples ideas and input towards a concept or goal. 

My main strengths lie in art direction–from concept to completion, digital design, print and packaging and solving problems through graphics. I enjoy wearing multiple hats and getting stuck in; this has led me to stepping into production and styling roles when needed too. Outside of design, I regularly pick up my camera which is not only an addition to my creative toolkit but gives me a valuable eye for composition and visual thinking.

I enjoy attending as many gigs as possible, olympic weightlifting, and love an espresso (especially of the Freddo kind) or a margarita.


Say, hey!
hello@sophiefielding.com
@sphfldng