ART DIRECTOR + DESIGNER



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everything
art direction
graphic design
digital design
photography
HEAD
 Art direction
Graphic Design
Large scale artworking
HEAD inspires athletes of all levels to reach their full potential by delivering innovative, high-performance equipment and apparel.

While freelancing for HEAD, I supported on graphics by creating print, digital and OOH advertising. I also artworked for their ‘Your game is our game’ tennis campaign which included artworking large print assets such as outdoor banners, windbreakers and signage.

In addition, I art directed their Summer 2024 campaign and HEAD x Vogue collaboration. This included sourcing research imagery for shots differentiating each clothing category, scouting locations, styling potential outfits, coming up with social content ideas and creating the overall graphics treatment.


Sophie Fielding is an art director with a focus on movement, moments and music, a graphic and digital designer with over 12 years experience and a photographer and videographer.

As a creative, I strive to make things that tell a story or leaves the consumer with an experience as well as looking good. My design aesthetic is clean and modern with a focus on functionality but I do like to try and throw something fun in too. I love collaborating with teams (internal and external), I’m always interested in other peoples ideas and input towards a concept or goal. 

My main strengths lie in art direction–from concept to completion, digital design, print and packaging and solving problems through graphics. I enjoy wearing multiple hats and getting stuck in; this has led me to stepping into production and styling roles when needed too. Outside of design, I regularly pick up my camera which is not only an addition to my creative toolkit but gives me a valuable eye for composition and visual thinking.

I enjoy attending as many gigs as possible, olympic weightlifting, and love an espresso (especially of the Freddo kind) or a margarita.


Say, hey!
hello@sophiefielding.com
@sphfldng