ART DIRECTOR + DESIGNER



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art direction
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Harry Jameson Art direction
Campaign
Shot in multiple locations, I directed and collaborated with photographer Des Iles to create shots that would announce Harry as lululemon’s first City ambassador.

To capture trainer and lululemon ambassador Harry Jameson’s style, persona as well as his workouts, I created four concepts to replicate a typical day for Harry. This included a warm-up/strength piece, a high-impact WOD, a run in the city and as Harry is a busy guy, his travel in-between meetings or clients.

As Harry is classed as a ‘city’ ambassador and being based in London, I wanted the shots to look quite vast with industrial elements for a overall metropolis feel.


Sophie Fielding is an art director with a focus on movement, moments and music, a graphic and digital designer with over 12 years experience and a photographer and videographer.

As a creative, I strive to make things that tell a story or leaves the consumer with an experience as well as looking good. My design aesthetic is clean and modern with a focus on functionality but I do like to try and throw something fun in too. I love collaborating with teams (internal and external), I’m always interested in other peoples ideas and input towards a concept or goal. 

My main strengths lie in art direction–from concept to completion, digital design, print and packaging and solving problems through graphics. I enjoy wearing multiple hats and getting stuck in; this has led me to stepping into production and styling roles when needed too. Outside of design, I regularly pick up my camera which is not only an addition to my creative toolkit but gives me a valuable eye for composition and visual thinking.

I enjoy attending as many gigs as possible, olympic weightlifting, and love an espresso (especially of the Freddo kind) or a margarita.


Say, hey!
hello@sophiefielding.com
@sphfldng