ART DIRECTOR + DESIGNER



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everything
art direction
graphic design
digital design
photography
Every run has a reason Art direction
Campaign
Styling
For their 2020 run campaign, lululemon told stories through individuals and how they bring running into their life. These included using a run as: exploration and discovery of your surroundings, catching up with a friend, a hard but satisfying workout, spending time with your community or simply a work commute.

I directed (and styled) the still shots on location over 2 days, including a night shoot with various lululemon ambassadors, employees and friends of the brand.


Sophie Fielding is an art director with a focus on movement, moments and music, a graphic and digital designer with over 12 years experience and a photographer and videographer.

As a creative, I strive to make things that tell a story or leaves the consumer with an experience as well as looking good. My design aesthetic is clean and modern with a focus on functionality but I do like to try and throw something fun in too. I love collaborating with teams (internal and external), I’m always interested in other peoples ideas and input towards a concept or goal. 

My main strengths lie in art direction–from concept to completion, digital design, print and packaging and solving problems through graphics. I enjoy wearing multiple hats and getting stuck in; this has led me to stepping into production and styling roles when needed too. Outside of design, I regularly pick up my camera which is not only an addition to my creative toolkit but gives me a valuable eye for composition and visual thinking.

I enjoy attending as many gigs as possible, olympic weightlifting, and love an espresso (especially of the Freddo kind) or a margarita.


Say, hey!
hello@sophiefielding.com
@sphfldng