ART DIRECTOR + DESIGNER



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art direction
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Annie Clarke Art direction
Campaign
Directing on location with photographer Adam Corbett, we collaborated with Annie to create shots that would be used to announce her becoming lululemon’s newest ambassador.

To capture yoga teacher and lululemon ambassador Annie Clarke’s essence, likes, personality as well as her teachings, I created four concepts that replicated what Annie would do with a free morning. This included a Yin, Vinyasa or meditation practice with grabbing a coffee and picking up some flowers. When I think of Annie, I always think of her hands and how much she uses them while teaching or talking, so I wanted the images to really have a nod to that.


Sophie Fielding is an art director with a focus on movement, moments and music, a graphic and digital designer with over 12 years experience and a photographer and videographer.

As a creative, I strive to make things that tell a story or leaves the consumer with an experience as well as looking good. My design aesthetic is clean and modern with a focus on functionality but I do like to try and throw something fun in too. I love collaborating with teams (internal and external), I’m always interested in other peoples ideas and input towards a concept or goal. 

My main strengths lie in art direction–from concept to completion, digital design, print and packaging and solving problems through graphics. I enjoy wearing multiple hats and getting stuck in; this has led me to stepping into production and styling roles when needed too. Outside of design, I regularly pick up my camera which is not only an addition to my creative toolkit but gives me a valuable eye for composition and visual thinking.

I enjoy attending as many gigs as possible, olympic weightlifting, and love an espresso (especially of the Freddo kind) or a margarita.


Say, hey!
hello@sophiefielding.com
@sphfldng